Color Theory 101

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Reds
Warm. Known to be daring and dynamic.
Yellows
Energy. Makes people feel cheerful and stimulates mental activity.
Blues
Calm. Puts people at ease and is associated with tranquility.
Greens
Nature. The most restful color for the human eye.
Oranges
Creativity. A joyful color that stimulates mental activity.
Purples
Glamour. It’s associated with mystery and the supernatural.
Browns
Comfort. It goes with anything.
Grays/Blacks
Sophistication. A bold decision that demonstrates style elegance.
Whites
Simplicity. Symbolizes perfection and a new beginning.

Primary Colors

Red, Blue, Yellow. These colors cannot be made by mixing other colors.

Secondary Colors

Green, Orange, Purple. These colors are created by mixing together primary colors. (Blue + Yellow = Green)

Tertiary Colors

Yellow-orange, red-orange, etc. You get these colors by mixing a primary color and a secondary color.

Warm Colors

Red, Yellow, Orange and combinations of those colors. These colors softly advance toward you, making a room feel cozier.

Cool Colors

Blue, Green, Purple and combinations of those colors. These make a room feel larger and promote an energetic feeling.

Complimentary

Complimentary colors are colors that are on opposite ends of the color wheel. Complimentary color scheme’s high contrast works well for creating vibrant looks.

Split Complimentary

Split complimentary color palettes work with three colors. Simply choose a color on the wheel, find the color opposite of it and select the colors on either side of the opposite color. These color schemes are well balanced and have strong visual contrast.

Analogous

Analogous colors are the colors next each other on the color wheel. To create an analogous color palette, pick color and the two colors on either side of it on the color wheel. Analogous color schemes create rich looks.

Monochromatic

Monochromatic is one color. To add depth and texture, you use different tints, tones and shades of that color.

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